If you have been to Uptown Park lately, you know that big things are happening. One of which is an expansion of Elizabeth Anthony Ester Wolf both in size and product. As of April 21st, Elizabeth Anthony Ester Wolf has undergone a near 2,000 sq. ft. expansion into the location formerly occupied by David Brown Florist, bringing the store to a full 7,500 sq. ft. upon completion.
With a new space, brings new change. The size alone allows for many updates in the store. The famous storefront displays will now be spread across 7 windows facing Uptown Park Blvd. The windows will also allow for a more airy, ambient atmosphere inside the store, accompanied by fabric walls, white ceilings and wide-planked wood floors. Finally the expansion allows for more jewelry and handbag display cases, being built to showcase the fine accessories Elizabeth Anthony Ester Wolf has to offer.
With more display cases comes new collection debuts from some of the most noteworthy designers. Confirmed designs thus far include Zac Posen, MaxMara, Costume National, Edie Parker handbags, Bluemarine, Sydney Evans Jewelry, Rachel Gilbert, Tony Ward, and an expanded inventory from Jenny Packham, with many more collections for follow suite.
A new look calls for a new name. After 60 years Elizabeth Anthony Ester Wolf, the store has decided to rebrand the iconic institution to a more simplistic name of Elizabeth Anthony. Don’t let the name change scare you away, owner Julia Roberts stresses that the rebrand will not alter the well respected reputation the store has worked for, but rather “ensure an even better experience with an updated, sophisticated atmosphere.”
The renovation is scheduled to be finished mid- to-late August, just in time for the incoming Fall Fashions. The store will remain open during the final months of construction and will be introducing new designers throughout. Expect the unexpected from Elizabeth Anthony… the best is yet to come.